Privacy Policy

1. Controller

1.1 Name and Address of the Controller

The controller in the context of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

Magellan GmbH & Co. KG
Laubanger 8
96052 Bamberg

Phone: +49 951 16098 400
Fax: +49 951 16098 449
E-Mail: info@magellan-shop.com

Managing Directors: Gunnar Grünke, Ralf Rebscher

1.2 Data Protection Officer

ITs Hein GmbH
Kulmbacher Straße 27 B
95460 Bad Berneck

If you have any questions or suggestions on the subject of data protection, you are welcome to contact our data protection officer directly at datenschutz@magellanverlag.de.

2. Processing of Personal Data

Personal data is information that can identify a natural person. This includes, for example, name, email address, address, and IP address.

We only collect and use your personal data in accordance with the provisions of the regulations on data protection law of the European Union and the Federal Republic of Germany. In the following, we inform you about the type, purpose, and scope of the collection and use of your personal data. Your data will not be processed beyond this.

2.1 Processed Data
2.1.1 Collection of General Data and Information

The website collects a series of general data and information with each visit by a data subject or an automated system. This general data and information is stored in the server's log files.

The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems.

When using this general data and information, we do not draw any conclusions about the data subject. Rather, this information is required in order to (1) correctly deliver the content of our website, (2) optimise the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

Therefore, the data and information collected anonymously will be used for statistical purposes as well as with the aim of increasing the data protection and data security of our enterprise so that we can ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from any personal data provided by a data subject.

2.1.2 Collection of Provided Data

We process personal data that you provide when you place an order through our web shop, create a customer account, enter one of our competitions and contests, contact us, and offer a manuscript or portfolio.

We do not intend to solicit or collect personal information from anyone under the age of 16. If you are under the age of 16, please do not enter any information on this website or use our services. If you believe that any of your children under the age of 16 have submitted personal information, please contact us at datenschutz@magellanverlag.de to have the data removed and, if necessary, to cancel the order that has been placed.

2.2 Types of Data Processing
2.2.1 Cookies

In order to offer you the best possible user experience on our website, we use so-called cookies on various pages. These are small text files that are stored on your terminal device to save specific information related to the device. On the one hand, these cookies help to make the website more user-friendly and, on the other hand, they collect statistical data on usage to enable us to analyse this in regard to improving the website. The legal basis for the data processing associated with this is Article 6 para. (1) f) and Article 6 para. 1 a) GDPR in conjunction with your consent.

Most of the cookies we use are deleted at the end of the browser session (session cookies). Other cookies remain on your terminal device and enable us to recognise your browser on your next visit (permanent cookies).

Any further storage of personal data will only take place with your express consent or if it is absolutely necessary in order for you to be able to use the service offered and called up by you accordingly. Cookies that are not strictly necessary to provide you with the services on our website will only be used after you have given your consent.

You can adjust your browser settings so that you are informed about the usage of cookies, decide on a case-by-case basis whether to accept them, or generally exclude the acceptance of cookies. Cookies that have been set can be deleted at any time. However, we would like to point out that if you do not accept cookies, you will not be able to use all the features of this website to their full extent.

2.2.2. Web Shop and Customer Account

If a contractual relationship is to be established between you and us via our web shop, or if the content of such relationship is to be developed or changed, we collect and use personal data from you insofar as this is necessary for these purposes.

Your personal data is stored when you place an order via the shopping cart, in the payment and billing function, and when you register as a customer and log in to your customer account.

The legal basis for the data processing associated with this is Article 6 para. 1 b) GDPR in order to ensure the fulfilment of a contract.

2.2.3 Website Analysis

In order to design our website in the best possible way, we use so-called tracking tools to measure user behaviour on our website and improve our offer accordingly. The data includes, for example, the sequence of page views, the time spent on the individual pages, as well as the search and click behaviour. We evaluate this information statistically to find out which parts of our website are particularly attractive, and which pages we can improve for the user experience. For this purpose, we mainly use the automatically collected data mentioned in 2.1.1 Cookies.

The legal basis for this data processing is Article 6 para. 1 f) GDPR, a balancing of interests based on our interest in adapting and optimising the website to the interests and needs of users.

2.2.4 Direct Marketing

If you give us your consent to receive direct marketing (for example catalogues, mailings), for example in the form of emails or registration forms, independently of a contract or account on our website, we will only use your data to carry out the corresponding direct marketing measures.

The legal basis for this is your consent in accordance with Article 6 para. 1 a) GDPR. You can revoke your consent at any time either by sending an email to the address provided or by sending an informal email to datenschutz@magellanverlag.de. The revocation shall not affect the lawfulness of the data processing carried out up to the time of the revocation.

2.2.5 Direct Marketing to Business Contacts and Interest Groups

We email information about our titles to groups of people who are potentially interested for professional reasons, such as business contacts, journalists, bloggers, and influencers. The legal basis for this data processing is Article 6 para. 1 f) GDPR, our legitimate interest in offering our creatives and their works the greatest possible publicity and thus contributing to cultural diversity.

2.2.6 Contacting

If you contact us via our contact form or by email, we will store the data you provide in order to process your request. The legal basis is Article 6 para. 1 f) GDPR, our legitimate interest in processing enquiries from users of our website or interested parties.

2.3 Disclosure of Data

If you order via our web shop, your order data will be passed on to our parent company BVG Bamberger VerlagsGruppe GmbH & Co. KG for order processing.

Your data will also be transferred to the postal service for order processing. In addition, data is forwarded to the corresponding payment service during payment. We are also obliged by various legal regulations to pass on the data to the tax office or other authorities, if necessary.

2.4 Data Processor

We have commissioned external service providers for the operation of our website and the associated data processing, for example in the areas of administration and marketing. With these service providers, we concluded data processing agreements to ensure the protection of your data.

2.5 Deletion of Data

As soon as there is neither a processing purpose nor a legal retention period, the corresponding personal data is deleted. In principle, data is only stored for the duration of its intended purpose or legal requirements.

3. Integrated Services

3.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google (for users within the EU: Google Ireland Limited, Gordon House Barrow St, Dublin 4, Ireland; otherwise: Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Google Analytics uses cookies. The information generated by the cookies about your use of this website is usually transferred to a Google server and stored there. On our website, IP anonymisation by an extension of the code is activated. Therefore, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In cases where personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield (https://www.privacyshield.gov/list) and guarantees an adequate level of data protection on this basis. The data sent and linked to cookies, user identification (for example, user ID), or advertising IDs are automatically deleted after 26 months. The deletion of data which has reached the end of its retention period takes place automatically once a month.

On behalf of the site operator, Google will use the collected information to evaluate the use of the website, to compile reports on website activity, and to provide the site operator with other services relating to website activity and internet usage. The IP address transmitted by the corresponding browser within the scope of Google Analytics is not merged with other Google data.

The collection and storage of personal data generated by cookies can be revoked at any time with effect for the future. However, we would like to point out that in this case you may not be able to use all the features of this website to their full extent. In addition, you can prevent cookies from being stored by adjusting the cookie settings for this website. This can be done by adjusting the setting under Cookie Richtlinie or via your browser settings. In addition, a corresponding plugin can be downloaded and installed here: https://tools.google.com/dlpage/gaoptout. You can also prevent the collection of your data by clicking on the following link to set an opt-out cookie.

Further information on the use of data by Google, setting, and objection options, can be found in the Google privacy policy (https://policies.google.com/privacy) and the terms of use (https://policies.google.com/terms).

3.2 Issuu

On our website we offer the possibility to view reading samples, catalogues, magazines, and brochures in flip page format. For this, we use the embedding function of the publishing platform Issuu (Issuu Inc., 131 Lytton Ave, Palo Alto, CA 94301, USA). You can find Issuu's privacy policy here:  http://issuu.com/legal/privacy

Issuu uses cookies to analyse your use of the website. Issuu collects and stores personal data, such as the IP address and information about the time and duration of use. For this purpose, Issuu uses the Google Analytics tracker. This is Issuu's own tracking, which we do not have access to. You can prevent tracking by Google Analytics in various ways, see 3.1 Google Analytics. In addition, Issuu uses cookies for the Quantcast and Quantcount trackers. These may record a randomly generated ID number, but according to information from Quantcast, they do not record any data suitable for identifying individuals. For more information, please refer to Quantcast's privacy policy at www.quantcast.com/privacy/. You can prevent the storage of cookies by selecting the appropriate browser settings. However, we would like to point out that in this case you may not be able to use all the features of this website to their full extent. If you have an Issuu user account and do not want Issuu to collect information about you through this website and link it to your membership information stored with Issuu, you must log out of your user account before visiting this website.

3.3 Cloudinary

We use Cloudinary (Cloudinary Ltd., 111 W Evelyn Ave, Suite 206, Sunnyvale, CA 94086, USA), a third-party image processing and optimised delivery service, on our website. Cloudinary's privacy policy can be found here: https://cloudinary.com/privacy

3.4 PayPal-PLUS

In our shop, we use the provider PayPal (PayPal (Europe) S.à.r.l.) & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg) to process payment transactions via PayPal, credit card, and direct debit. If you decide to use one of these payment methods, your data will be transmitted to PayPal during the payment process in the order process. PayPal takes over the function of an online payment service provider as well as a trustee and offers buyer protection services.

By choosing one of these means of payment you agree to the data transfer. Data is transmitted that is required for the processing of payments, such as first name, last name, address, email address, IP address, telephone number and order details. Personal data may also be disclosed by PayPal to service providers, subcontractors or other affiliated companies if this is necessary to fulfil the contractual obligations arising from your order or if the personal data is to be processed on your behalf. If necessary, the data will also be transmitted to credit agencies in order to carry out an identity and credit check in relation to your order.

You can view PayPal's privacy policy here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. The legal basis for the processing of your data is, on the one hand, your consent in accordance with Article. 6 1 a) GDPR, as well as the fulfilment of a contract in accordance with Article 6 1 b) GDPR.


4. Social Media

4.1 Facebook and Instagram

When you visit our Facebook or Instagram fan page, we receive anonymised visitor statistics (insights) that provide information about how users interact with our site. We do not receive data that allows conclusions to be drawn about individual people.

As operators of the fan pages, we are responsible for the visitor statistics (Insights) together with Facebook (Facebook Inc., headquarters: 1 Hacker Way, 94025 Menlo Park, CA, USA; for users within the EU: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) under Article 26 GDPR, with Facebook taking primary responsibility. According to Article 6 para. 1 f) GDPR, the legal basis for the use of Insights data is our legitimate interest in providing information and communication offers for interested parties and customers via social networks and optimising these.

When you visit our Facebook or Instagram fan page, Facebook places cookies on your device for the purpose of storing information in the browser and recording and processing information. They remain effective for a period of up to two years unless you delete them. Cookies are stored when you access our pages regardless of whether you have a Facebook or Instagram account. If you have an account, Facebook collects data when you visit our pages, if you have provided it in your account, and processes it. This includes age, gender, relationship status, professional situation as well as information about your lifestyle, your interests and your purchases or purchasing behaviour (demographic data), and your location (geographical data). The processing is used by Facebook to personalise its information services and advertising. If you do not have an account, your IP address, information about your device, region, or, if applicable, location, call time, and dwell time are collected, and the demographic information mentioned above is estimated based on your browsing behaviour.

You can restrict or prevent the collection of your data by adjusting your cookie settings in your browser before calling up our Facebook or Instagram fan page. However, we would like to point out that if you do not accept cookies, you will not be able to use all the features of our Facebook and Instagram fan pages to their full extent.

You can view more information about Facebook here: privacy policy (www.facebook.com/privacy/explanation), cookie policy (https://www.facebook.com/policies/cookies), insights data information (https://www.facebook.com/legal/terms/information_about_page_insights_data), options for advertising settings in the privacy info (https://www.facebook.com/help/568137493302217)

You can view more information on Instagram here: privacy policy (https://help.instagram.com/519522125107875), cookie policy (https://help.instagram.com/1896641480634370)

4.2 YouTube

We integrate videos on our website via the YouTube platform (YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA).

Integration only takes place in the extended data protection mode. This is provided by YouTube itself and ensures that YouTube does not initially store any cookies on your device. When you click to play a video, YouTube only stores cookies that do not contain personally identifiable information unless you are logged into your YouTube account. If you are logged in to your account, this user data will be assigned to your account. You can prevent this by logging out of your account before accessing a video on our website.

The privacy policy published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy provides information about the collection, processing and use of personal data by YouTube and Google.


5. Data Subject Rights

You can revoke your consent to the use of your personal data towards Magellan GmbH & Co. KG at any time. To declare your objection, you can contact us at datenschutz@magellanverlag.de.

In addition, in accordance with the German Data Protection Act (BDSG) and GDPR, you have the right to obtain information free of charge at any time about the personal data stored and passed on by Magellan GmbH & Co. KG, to have it corrected or deleted, or to restrict its processing, as well as the right to data portability.

Magellan GmbH & Co. KG remains entitled to process, use and transmit personal data if there are legal obligations to pass on, process, and store data, if this is necessary to process payments in accordance with the contract or if it is required by a court or an authority.

If you have not placed an order for a period of five years and we have not received your consent to use your data for information purposes, your customer account will be automatically deleted.

In accordance with Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you consider that we are not managing your personal data properly. You can contact the supervisory authority of your usual place of residence for this purpose.


As of: June 2021